MarTech Report 2018 — Why Marketers need to go all- In on Technology
MarTech Report 2018 — Why Marketers need to go all- In on Technology
The Year 2018 — you can call the “Year of Marketing Technology”. “Martech budgets will take center stage in 2018” predicted by Forrester and last but not the least According to Gartner CMO “Marketing Spend Survey is set to account for 22 percent of the marketing budgets in 2017–2018, Apparently all the big brands decided to focus more on superior customer experience and targeted business result by moving past paying lip service and build a well built data-driven marketing practice.
So where is global CMOs putting their technology investments in 2018?
In 2018 CMO’s accepted role is going to radical sift with Multinational companies such as Hershey’s, Coca-Cola, Kelloggs and others separating marketing, strategy, and commercial responsibility into the single role which will title as Chief Growth Officers or CGO’s . there have been a various belief in the marketer that Artificial Intelligence and other technology will dominate the marketing-scape this year
